Clouds with their silver linings and storms are like Cities with their opportunities and hardships

CorporateNature No 144

Clouds produce both beautiful views and rainstorms depending on your relative position as observer. Cities create opportunities and offer hardship depending on your social status.

1. CLOUDS

Does every cloud have a silver lining? It depends on your point of observation.

You may get to see a silver lining if you are under a cloud looking up towards the sun but this is nothing compared with the vast expanse of silver and silk that you would see if you were flying by plane above the clouds. The way the cookie crumbles is:

A) If you are high up, you are bound to enjoy the resplendent brightness of the clouds beneath you.

Z) If you are under the clouds, you may occasionally see some silver linings but you are quite likely to get soaked by the rain.

2. CITIES

The same principle applies to the world’s cities:

A) If you are well-off or well-positioned in society, you are likely to see cities as exciting places full of opportunities: higher earning potential, access to education and social networks, beautiful architecture and parks, glamorous restaurants, offices and conference venues.

Z) If you are lower in the social hierarchy and at the bottom of the wealth distribution pyramid, you will hardly see many of these opportunities and you will experience a lot of the hardships: high rents, relatively expensive transportation and food, long commutes, crime and insecurity. 

The higher you go, the more the skies beneath will open up for you in your city. The lower you are, the more exposed to the elements you'll be. Sadly, this is how "the cloud crumbles and the city thunders."

Every cloud has a silver lining (image source: Wikipedia) 

Services in the economy and living organisms in nature come in three degrees of mobility

The economy is based on three groups of services with different degrees of mobility, just like in nature there is diversity in fixed plants and mobile animals.

CorporateNature Metaphor Series, No 118


1. FIXED-LOCATION SERVICES

Physical services delivered on location resemble a tree.

A tree has its roots firmly in the ground and depends entirely on the local environment for sustenance. The tree cannot move if the soil is not fertile or the amount of rainfall or sunlight is insufficient and gradually withers away. In a similar way, a corner shop, a local cafe or a hair salon are geographically fixed and depend on a constant flow of customers. A long period of “drought” would make the business go bust.

2. LOCATION-CONNECTING SERVICES 
Shipping and delivery services resemble a camel.

A caravan of camels delivers goods across the desert and the goods have to survive the journey undamaged. Similarly, an Amazon Prime van makes a journey to deliver goods that remain unchanged in the process of transportation. Often there may be obstacles along the way: unclear caravan trails in the desert for the camel or heavy traffic for the delivery van, but as long as both are on the move, they keep serving their mission of connecting.

3. VIRTUAL SERVICES
Online services resemble a condor in the sky.

The condor soars in the clouds at extraordinary heights of more than 5,000 metres and covers vast distances in a single flight. In a similar way, virtual services like online banking are offered "in the cloud" and reach customers thousands of miles away. While both depend on a physical location for their nesting site or operations hub, both are also extremely mobile. Migrating birds can cross continents when the conditions require it, just like data can be moved between data centres across countries if national regulations change. 

Common Ash tree
(source: Wikipedia)

Bactrian Camel
(source: Wikipedia)

Andean Condor
(source: Wikipedia)