How long should you work for a company or brew a cup of tea? "Not too long" is the right answer

By George ILIEV
CorporateNature Metaphor Series, No 113

This piece of science is shocking: if you keep the tea bag in a cup of hot water longer than 5 minutes, your tea will start getting weaker. "Steep Tea for a Short Time to Get More Caffeine" seems to be the scientific advice to tea drinkers who like their tea strong. If you keep infusing the tea bag, compounds called thearubigins start to seep out and bind to the caffeine, which weakens the tea.

Have you noticed that the same principle applies to employees who stay too long with the same company? When you start a new job, everything is novel, challenging and interesting. After a few years, you start working on "auto pilot": the enthusiasm fizzles out and boredom wades in.

What is the ideal duration then? Five minutes for a cup of tea, five years for a human employee, perhaps?

Tea bag (Source: Wikipedia)

How to win against rip currents and Asian competitors? - Differentiate and specialise!

By George ILIEV
CorporateNature Metaphor Series, No 112

How do you escape a rip current at sea? Never swim straight back towards the beach and directly against the rip. Instead, swim sideways along the beach for 100 metres and then head towards land. Rip currents are narrow flows and should be avoided, not fought.

The same is true of global trends. If you are a western company or university, there is no point in fighting against the rise of Asian competitors. Instead, simply do things differently. If you have just fallen out of the Global Top 100 because five more Chinese entities have entered the ranking and displaced you, don't just fight back head on, on all fronts. Instead, decide in which direction you can differentiate and specialise, and focus on cornering the market in that particular field. It is unlikely that you will have to make a choice between more than two possible ways forward. 

Isn't this just like at a beach with a rip current: all you need to do is swim along the beach either to one side, or to the other.

Rip current diagram (Source: Wikipedia)