George ILIEV
As people age, their memory worsens partly because when they try to recall things, their brain flits between different areas and categories more often than necessary/optimal, research by Warwick University shows. If an old person would be asked to name 100 animals, he/she would switch too often between predators, herbivores, pets, marsupials etc. without exhausting each category, while a young person would be more focused and would exhaust the category before moving on to the next.
Apple’s product launch strategy thus resembles the pattern of functioning of a young person’s brain, as Apple does not flit between categories unnecessarily: Six years after the iPod came the iPhone, three years after the iPhone came the iPad. Google, on the other hand, used to move between various product categories a lot more and has only recently started to narrow down its focus to a few core areas.
